The effectiveness of a Direct Marketing Campaign requires access to the right audiences. Using our segregated database, we target relevant industry verticals to generate audiences linked to your line of business so as to get maximum ROI from every event. The work involves running EDM on a targetted database and reaching out for the contacts. The key is engaging with them and informing them about the event details and gauging their interest level. We do multiple calls to confirm the interested audience and a final call prior to the event.